Dale Primer

Dale Primer is the President and Founder of Primer, Michaels & Associates, Inc. and the executive coach to numerous senior business leaders.   He is well known for working dramatic breakthroughs within the professional & personal lives of his clients.  During his 20+ year career, he has worked with over 700 individual businesses in over 145 separate industries.  He has advised companies such as AT&T, Waste Management, Kraft General Foods, Harris Bank, University of Illinois, Abbott Labs, and The McDonalds Corporation.

Mr. Primer has the rare ability to quickly identify problems and formulate practical solutions.  During his military career, he was carefully selected by the U.S. Air Force. Strategic Air Command to receive a Top Secret - Crypto security clearance.  He was then singled out of an elite few and called on to correct malfunctions within a highly sensitive government project.

When he attended college, Mr. Primer was awarded honors from the University of Illinois and completed the requirements for Bachelor degrees in both arts and sciences.  He completed graduate school and received a Masters degree in the field of clinical psychology.  Prior to starting his own company, he worked 10 years as a licensed psychotherapist and 3 years as a commodities broker at The Chicago Board of Trade.

Mr. Primer’s talents, skills, education, and exceptional experience in business and psychology account for his constant innovation at the very leading edge of personal and corporate management strategies & techniques.  For example, he created practical ways to speed growth and increase revenue for businesses from 5 employees to Fortune 100 Corporations.  He was featured in the April 2003 cover story of “Consulting Magazine” for successfully helping UBS come together as an organization and hitting their objectives ahead of schedule after numerous mergers & acquisitions.

Furthermore, Mr. Primer’s publishing activities include authoring “Investment Leadership: Building a Winning Culture for Long-Term Success” (Wiley and Sons, October 2003) with Beth Michaels and Jim Ware.  Also, his public speaking activities include Executive Briefings on Leadership to senior leaders and keynote speeches to various organizations.